Playful ILLUSTRATION & GRAPHIC DESIGN services for super ambitious small businesses
Hello and welcome!
My name is Loredana Codau (she/her), and I am a Romanian freelance digital illustrator and graphic designer with a focus on strategic brand identity design. My biggest passion is to craft playful and modern visuals for super ambitious small businesses ready to invest in an effective brand identity that connects with female customers/audiences. Yes, you guessed, I am the Creator archetype!
Because no dream is too big, I am here to ease your journey to build and transform your dream small business into a memorable brand, by expressing your brand’s unique values, personality, and goals through strategic, bespoke, and marketable visuals. From brand visual identity design to packaging design, digital illustration, and photo manipulation / compositing services for social media, web, and print use, I will make sure your business will leave lasting impressions on your target customers.
Why should you work with me?
Because I am passionate about illustration and graphic design and I put a big part of my heart into each project I work on. Curious, creative, dedicated, and professional, I am a problem solver who knows that pretty is not enough when talking about illustration and graphic design.
Illustration and graphic design must be functional and able to visually communicate your message to the right target, being powerful tools for public recognition, audience/customer connection, and last but not least, sales and profit. When designed/illustrated based on market research and implemented correctly, they will truly help you stand out in the crowd.
A bit about myself
You may call me a digital nomad, as I create while traveling in Europe. My illustration and graphic design style reflect my bubbly personality and love for bright colour palettes, bold contrasts, playful elements, modern yet stylish aesthetics, with retro influences. My adjectives? Playful, bright, feminine, modern, retro, funky, natural, conceptual, youthful, fresh, organic.
Aside from illustration and design, I am a solar spirit passionate about all arts (I have a strong background in art history), traveling, nature and ecology, feminism, and research. Probably this is why I enjoy so much creating brand identity & packaging design for organic businesses with a female target customer and traveling editorial illustrations! Add to all these my love for tropical plants, cats, ice cream, long walks, psychology, yoga, a good laugh, and coffee with extra almond milk.