Local Tourism business visual identity design
Lugar da Pedra Alta is a Local Tourism and Regenerative Agriculture business located in Portugal, near Serra da Estrela Mountains, that aims to become also a hub for local organic products and cultural events. Managed by a lovely and super friendly couple, the stunning Portuguese mansion of the early 20th Century and its surrounding garden with a pool are the perfect places for you to escape back to nature. Tagline and mission: De volta à Natureza meaning Back to Nature!
Brand values: Focus on nature & permaculture, culture, organic, homemade, health, hospitality, friendliness, community, authenticity, and simplicity.
Target customers: Portuguese & foreign couples, digital nomads, nature-loving people, or people who want to escape city life into nature and enjoy eating an organic and homemade breakfast.
Brand design objective: To create a visual identity that stands out from the competitors as they aim to identify their local tourism business as a cozy “nature escape for nature lovers”.
Design solution: A visual identity that has a strong natural, handmade, organic, and cozy feel to it which fits perfectly with the brand values. The visual identity creates a personal and approachable feeling making the customers feel part of their future community. Modern with a touch of rustic, it contrasts with the historic vibe of the house creating an eclectic image for the brand. The typography mixes wide sans serif fonts with a handwritten sans serif font that is imperfect to create a modern yet rustic, cozy, and friendly vibe. Focus on the use of lower letters to express friendliness and to set them apart from competitors. Natural tones of warm greens and warm orange remind the colours of the almond trees in their garden. White and dark green to create contrast.
Project created in Adobe Illustrator and Adobe Photoshop.
“We had such a great collaboration with Loredana for our brand identity design! She identified straight away our business objectives and needs and she surprised us with her creativity, strategy and easiness to put our vision on paper. She is a hard worker, professional, and complied with all the deadlines. We are so grateful we had the chance working with her and one part of our business Lugar da Pedra Alta contains her heart as well. ”