Meet JUNGLE MANIA, the coolest tropical plant shop for Millennials and Gen Z indoor plant lovers!

Brand values: caring, playful, bold, fresh, organic, tropical, youthful, feminine, friendly, approachable, casual, energetic, and cool.

Brand focus and design objectives: To create a brand visual identity and packaging design that makes the brand stand out among competitors on the market.

Project deliverables: brand colours, logotype (wordmark), brand illustration, brand pattern, font pairings, packaging design for their plants and pots, social media posts, and stationery.

As part of their playful and vibrant brand identity system, I created this cool tropical illustration depicting tropical plants as The Swiss cheese plant leaves, and Bird of paradise flowers which I integrated into their packaging design (flowerpots, wrapping paper, paper bags, and tote bags), stationery, social media assets, and web assets.

Having in mind the brand’s strategic and creative directions, while creating the organic illustration for the packaging, I came up with this playful and bold logotype for the brand, inspired by the brand’s name, niche, and personality. Jungle Mania’s logotype integrates a Tropical pitcher plant, a twisted tropical liana vine, and two hearts to envision their fun and caring personality and their mission to create a sense of well-being and relaxation for their target customer.

This project was created in Adobe Illustrator and Adobe Photoshop, and I invite you to watch the dedicated design video below, on my YouTube channel!