Meet JUNGLE MANIA, the coolest tropical plant shop for Millennials and Gen Z indoor plant lovers!

Brand objectives: To create a brand visual identity system (brand colours, logotype/wordmark, brand illustration, brand pattern, font pairings, packaging design for their tropical plant pots, social media posts, and stationery), and packaging design that makes the brand stand out among competitors on the market.

Design solution: A bold and vibrant brand identity system and packaging design focused on playful textured tropical illustrations, depicting tropical plants as The Swiss cheese plant leaves, and Bird of Paradise flowers. Besides the packaging design (flowerpots, wrapping paper, paper bags), the brand illustration will be included in their merchandise (tote bags and stickers), stationery, social media assets, and web assets.

Having in mind the brand’s strategic and creative directions, while creating the organic illustration for the packaging, I came up with this playful and bold logotype for the brand, inspired by the brand’s name, niche, and personality. Jungle Mania’s logotype integrates a Tropical pitcher plant, a twisted tropical liana vine, and two hearts to envision their fun and caring personality and their mission to create a sense of well-being and relaxation for their target customer.

This fun personal project was created in Adobe Illustrator and Adobe Photoshop, and I invite you to watch the dedicated design video below, on my YouTube channel!