Tea brand identity & packaging design
Tropical splash is an organic tea company whose motto is “Organic tea with a splash of tropical fruits”. Their products do not contain added sugar or sweeteners, they focus only on the natural taste of the fruits mixed with tea. Their tropical tea aimed at women who live an active and healthy life will be available as a refreshing and energetic beverage perfect for the hot summer days and as a rich mix for a Tisana at home, in three tropical flavors: Green tea & watermelon & coco splash, White tea & pineapple & passion fruit splash and Black tea & while grapes splash!
Target market: active and energetic women between 20 – 40 years old, who enjoy a healthy lifestyle and nature. Adjectives: playful yet stylish, modern, feminine, bright, friendly, fresh, approachable but not cheap, boho, a touch of retro, strong, energetic, cool, tropical, natural.
Berkshire Swash is an alluring semi-sweet font with a bold yet feminine and retro flair to it. Playful and friendly, this font conveys the bubbly personality of the brand.
In the primary logo, the two words stacked bring attention to the unified l, element which reminds of continuous water falling – pouring tea into a glass or cup for example.
In the secondary logo, the two words stacked bring attention to the unified tail of p and l, an element which reminds of continuous water falling – pouring tea into a glass or cup for example.
For the submark logo, the initials of Tropical splash united convey a feminine, elegant and youthful feeling, thanks to the rounded endings of the font.
The circular logo mark is designed to remind a circular slice of orange or lemon. The circle is a symbol of protection, friendship, and unity, values that the brand promotes. The dynamic splash makes reference to the name of the brand – Tropical splash.
Brand identity and packaging design project created in Adobe Illustrator on Wacom Cintiq 16.