Hello and welcome!
My name is Loredana Codau (she/her), and I am a freelance Brand Designer and Illustrator with a focus on creating strategic brand identity & product packaging design, and illustration for ambitious small businesses targeting female customers. Also, I am an aspiring educator on YouTube, where I share my knowledge with my fellow creatives and small business owners. Nice to meet you!
Congratulations, my dear small business owner, you’ve finally decided to embark on growth! It was about time! Because no dream is too big, my mission is to ease your journey to build your dream small business as a memorable brand, by expressing your brand’s unique vision, mission, personality, and story through strategic, bespoke, and marketable graphics and illustrations, that focus on your target customer.
My ultimate objective is to design strategic brand identity systems that will help your business to thrive and stand out in a crowded market, connect and leave lasting impressions on your target customers.
Why should you work with me?
Besides being passionate about art and design, I am fascinated by psychology, as it plays such an important role in the success of your brand identity design. I put a big part of my heart into each project I work on, as my purpose is to help you reach your business goals so that you’ll feel accomplished, and happy, no matter your age or background!
Analytical, creative, dedicated, and professional, I am a problem solver who knows that pretty is not enough when talking about commercial graphic design and illustration. This is where strategy and research come into action. Brand Identity and its Brand Touchpoints must be functional and able to communicate your message to the right target, being powerful tools for public recognition, audience/customer connection, and last but not least, sales and profit.
Starting with in-depth brand discovery questionnaires, research, strategy, and creative direction, my brand identity design process includes, besides logo variations, brand patterns, brand colours, typography and font pairings, photography and illustration style, also brand collaterals as packaging design, business cards and stationery, social media design (posts, Instagram highlight icons, banners), web design (visual content and banners), visual content for advertisement and marketing campaigns (named brand touchpoints). I know, the list is long, sounds overwhelming and you must focus on your business, but have no stress, I am here to bring you clarity on the design process and your brand needs!
A bit about myself
Being a self-taught graphic designer and illustrator, after changing my career at 30 years old, I am a strong believer that you can change your life and career for the better anytime! You only have to believe enough in your future self, be constant, persistent, patient, and focus on your unique journey, at your own pace!
My personal illustration and graphic design projects reflect my bubbly personality and love for bright colour palettes, bold contrasts, playful elements, and modern, but stylish aesthetics, with retro influences. My adjectives? Playful, bright, feminine, modern, retro, funky, natural, conceptual, youthful, fresh, organic.
I am a solar spirit passionate about all arts (I have a 10 years background in art history), traveling, nature and ecology, feminism, and research. Probably this is why I enjoy so much creating brand identity and packaging design for brands with a female target customer and traveling editorial illustrations! Add to all these my love for tropical and indoor plants, cats, ice cream, long walks, psychology, yoga, a good laugh, and coffee with extra almond milk.
