Doar grane (Only grains) is a Romanian bakery built in Bucharest by two engineers in love with bread and its entire creation process. DOAR GRÂNE promotes artisanal products with wild yeast, baked only with natural ingredients and without additives. Their business is focused on the creation and sale of baked products suitable for a healthy and natural diet.

Keywords: professional, serious but approachable, scientific (their research activity), artisanal, healthy, natural, old techniques reinvented. Public target: women over 35 years old who live a healthy lifestyle, good financial situation (as their prices are above the media), university degree.

The hand is a universal symbol of protection and creation, as the dough is kneaded with the hands. Its representation is stylized, modern, but feminine, taking into account that women are the main customers of the brand. It suggests mother’s hand, madre.

The logo is designed as a rounded artisanal stamp, the circle is the shape with the greatest positive impact on the human psyche, while also capturing consumers’ attention easily. The circle symbolizes perfection (emphasizes the attribute of professionalism), community, love, protection (emphasizes the attribute of healthy, natural), unity.

A slab serif was perfect to emphasise the artisanal aspect of the business. Based on food industry market research, I chose a warm color palette. Red and yellow are colors that stimulate the appetite, therefore they are adapted for use in creating the visual identity of a bakery.

Branding design project created in Adobe Illustrator.